About Us

AI governance isn’t just about regulation— it’s about power, accountability, and the future we’re creating.

We ask the big "What If" questions that push governance conversations forward, challenge assumptions, and make AI regulation actionable, accessible, and globally inclusive.

However, What If AI is more than just a platform for insights—it’s a space to drive meaningful dialogue, influence decision-making, and connect governance with real-world impact.

Whether you're a policymaker, researcher, business leader, or an engaged citizen, What If AI is your hub for understanding AI’s governance challenges, imagining bold possibilities, and driving real change.

Earth from space at night showing city lights and atmosphere
Earth from space at night showing city lights and stars in the background.

Our Vision

We envision a future where AI governance is ethical, inclusive, and forward-thinking—a world where technology is shaped not just by innovation, but by values that prioritize people.

By amplifying diverse voices, fostering cross-disciplinary collaboration, and making governance frameworks actionable, we aim to position AI as a force for global good, not unchecked risk.

Our Mission

Our mission is to bridge the gap between AI policy, industry, and society—bringing AI governance into the mainstream conversation. We provide expert analysis, strategic insights, and accessible resources to help decision-makers, businesses, and the public navigate the future of AI responsibly.

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Our Values

At What If AI, our work is guided by core principles that shape our approach to AI governance:

  • Global Inclusion → We ensure that perspectives from underrepresented regions are included to ensure governance frameworks reflect diverse lived realities.

  • Interdisciplinary Insight → We bring together voices from various disciplines to bridge the gap between governance and innovation.

  • Accountability & Ethics → We champion responsible AI development that prioritizes fairness, transparency, and long-term sustainability.

  • Foresight & Action → We don’t just analyze what AI is doing today—we anticipate future risks and opportunities to help shape governance that lasts.

  • Curiosity → To ask bold, transformative questions and explore uncharted possibilities.