What We Do

At What If AI, we turn complex AI governance issues into meaningful, engaging, and accessible work that inspires action. Through our content, tools, and advocacy, we aim to bridge the gap between policy and people.

Our work falls into three key areas:

Bridging Policy, People & Possibility

  • Insightful Content

    We create original writing that explores the intersection of AI, society, and governance. Our pieces break down complex policies, spark imagination, and invite more people into the AI conversation.

    ✔ Feature series like Owning Innovation, exploring AI and intellectual property
    ✔ Speculative pieces that ask bold questions like “What if AI was a human right?”
    ✔ Articles and explainers that make global AI governance easier to understand
    ✔ Stories that examine how AI intersects with issues like gender inequality, racial bias, and economic marginalization

  • Capacity Building

    We design practical resources and learning experiences to help people navigate responsible AI development and governance. Whether you’re a policymaker, educator, or founder—we build tools and training that make sense.

    ✔ Toolkits and frameworks to support ethical AI practices
    ✔ Visual explainers and guidance on emerging AI policies
    ✔ Develop workshops and training for those building or governing AI systems
    ✔ Educational resources tailored to specific audiences and use cases

  • Global & Inclusive AI Advocacy

    We spotlight diverse perspectives on how AI impacts different regions, communities, and lived realities. Our advocacy focuses on equity, representation, and the global dimensions of AI governance.

    ✔ Highlight Global South approaches and challenges
    ✔ Amplify underrepresented voices and community narratives
    ✔ Engage communities facing significant digital divides and limited AI governance capacity
    ✔ Support inclusive policymaking through storytelling, insight, and outreach

Shaping the Future Together

What If AI is growing—and collaboration is at the heart of our work. If you’re interested in co-creating content, partnering on tools, or bringing a unique voice to the table, let’s connect.

Reach out at contact@whatifai.org