WHAT IF AI

Exploring AI’s Possibilities, Challenges, and Futures

What If AI explores how artificial intelligence is reshaping our world — and what it takes to govern it, challenge it, and shape it back.

Why AI governance? Why now?

  • AI is everywhere.

    From social media to hiring decisions, AI impacts daily life.

  • Rules aren’t keeping up.

    Technology is moving faster than laws can regulate it.

  • Governance shapes the future.

    The right policies ensure fairness, transparency, and accountability.

All Insights
The Researcher and the Machine: Rethinking Innovation in the Age of AI Tools
Owning Innovation, What Now
The Researcher and the Machine: Rethinking Innovation in the Age of AI Tools
Owning Innovation, What Now

This piece unpacks the risks and realities of AI-assisted innovation in academia, and why building better foundations now matters more than ever.

Owning Innovation, What Now
Innovation Isn’t Just About Technology. It’s About the Systems Behind It
Owning Innovation, What Then
Innovation Isn’t Just About Technology. It’s About the Systems Behind It
Owning Innovation, What Then

AI is exposing the cracks in how we govern innovation. Here's how we can rebuild for the future.

Owning Innovation, What Then
The Innovation Spectrum: What Two AI Cases Reveal About the Rules We’re Missing
Owning Innovation, What Now
The Innovation Spectrum: What Two AI Cases Reveal About the Rules We’re Missing
Owning Innovation, What Now

How AI innovation outpaces the systems meant to govern it — from the margins to the mainstream.

Owning Innovation, What Now
Who Owns a Vibe? The Ghibli Effect and the Rise of Aesthetic Appropriation
Owning Innovation, What Now
Who Owns a Vibe? The Ghibli Effect and the Rise of Aesthetic Appropriation
Owning Innovation, What Now

Generative Models Are Recreating Beloved Styles—and Bypassing the Artists Behind Them.

Owning Innovation, What Now
Owning Innovation: Why IP and Commercialization Matter for Ethical AI
Owning Innovation, What If
Owning Innovation: Why IP and Commercialization Matter for Ethical AI
Owning Innovation, What If

Exploring how ownership, IP, and commercialization shape who builds — and who benefits from — AI innovation.

Owning Innovation, What If
The Fractured Map of AI Governance: How the World is Dividing Over AI Laws
What Now
The Fractured Map of AI Governance: How the World is Dividing Over AI Laws
What Now

AI’s impact is global, but its rules are not. 

What Now
What if AI was a human right?
What If
What if AI was a human right?
What If

Could universal access and fairness reshape society, or would it deepen inequality? The debate begins.

What If
What If AI Knows You Better Than You Know Yourself?
What If
What If AI Knows You Better Than You Know Yourself?
What If

AI and Human Connection: Enhancing Bonds or Replacing Them?

What If
Welcome to What If AI: Imagining the Future of Artificial Intelligence
Welcome to What If AI: Imagining the Future of Artificial Intelligence

This is where What If AI begins.

Wondering what’s next for AI? Start here.